The very concept of advent calendars has gained such popularity that it is now being utilized in the most unconventional ways. For instance, in promotional campaigns. The marketing landscape is evolving at an unprecedented pace in today's world, prompting companies to adopt far more creative strategies to attract their customers. Towards the end of the year, the largest bank in the country, Halyk, launched a special “Bonus Advent Calendar” promotion. The essence of this campaign is that when purchasing goods and services from seven secret categories on specific days, customers can earn 7% bonuses. The days on which certain categories are activated remain a mystery, making the receipt of 7% bonuses a delightful surprise for many clients.
“Every year we have actively developed our Halyk app, which has achieved unprecedented results and has become the main innovation in the field of mobile banking in Kazakhstan. Much of this success is due to our clients, who actively used our app throughout 2024. We launched this promotion to thank Halyk app users for their loyalty and contribution to the development of our services,” shared Nariman Mukushev, Deputy Chairman of the Management Board.
The promotion runs from November 22 to December 21. The special category with increased bonuses will be updated every 4 days. To earn 7% bonuses, it is necessary to make a payment through Halyk QR in the secret category.
The promotion does not apply to accounts with gift and corporate cards, nor to blocked bonus accounts. For each category, the minimum transaction amount is 100 bonuses. Detailed information about the promotion, as well as the disclosure of each category, is available in the Halyk app in the “Bonuses” section in the upper left corner of the main page. There, you can find all the conditions of the promotion, the period of validity for the 7% bonuses on specific categories, and bonus limits. Additionally, in this section, you can find information about other promotions and view your bonus accounts within the Halyk partner network.
This is far from the only bonus promotion from Halyk at the moment. For example, there is the Halyk Kundelik promotion for schoolchildren, where students earn 100 bonuses for every 10 on the educational platform and also participate in a draw for one hundred thousand bonuses every month. For public transport passengers, there is the promotion “100% bonuses for bus rides” until the end of this year. All information about ongoing draws and promotions is available in the “Promotions” section on the website halykbank.kz.
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