Brand images from SaiJamin. Photo: Press Service of the Moscow Fashion Week.
It has established itself as a key event that is essential for any designer. Here, traditions meet modernity, and designers find their audience while nurturing a shared future.
During the Moscow Fashion Week, collections from around 200 designers were showcased, including those from the capital as well as from Yakutia and Vladivostok. Brands from Volgograd, Yekaterinburg, Irkutsk, Kazan, Krasnodar, Krasnoyarsk, Makhachkala, Moscow, Murmansk, Novosibirsk, Omsk, Rostov-on-Don, Samara, St. Petersburg, Chelyabinsk, Elista, and other cities were also represented.
Brand image of BEENA. Photo: Press Service of the Moscow Fashion Week.
Many brands drew on cultural codes and characteristics of their native regions. For instance, designer BEENA from Cheboksary presented a collection based on the national Chuvash costume. Meanwhile, the Yakut brand MARFAFEDOROVA focused on traditional artistic ornaments.
Brand image of MARFAFEDOROVA. Photo: Press Service of the Moscow Fashion Week.
“This is the only event of such scale that can connect designers with international buyers,” noted representatives of the St. Petersburg brand Dagon. At the international showroom of the Moscow Fashion Week, the brand showcased backpacks and bags from the Fantastic Universe collection — a "new fantastic reality" based on 3D relief technology and natural leather.
Brand image of Dagon. Photo: Press Service of the Moscow Fashion Week.
The Moscow Fashion Week enables designers to establish connections with other professionals in the industry, including manufacturers, stylists, and journalists.
“The benefits of participation are immense. It offers designers not only a chance to make themselves known to a wider audience but also to acquire new professional skills,” explained representatives of the brand from Yoshkar-Ola Bjanka Silk. This accessory manufacturer specializes in designer silk scarves that have been appreciated by buyers at the international showroom of the Moscow Fashion Week.
The Moscow Fashion Week attracts attention not only from domestic but also from foreign buyers:
“Meeting fascinating, talented individuals and the creative atmosphere — all these aspects were very significant for us. I must also highlight the opportunity to engage a broad audience with the unique culture of our people. It was very gratifying to realize that the public warmly embraced our message and appreciated the meanings embedded in the collection with love,” stated representatives of SaiJamin from Nalchik. At the Moscow Fashion Week, this brand presented the new collection “Dame” (Wing), inspired by the quest for inner freedom.
Brand image of SaiJamin. Photo: Press Service of the Moscow Fashion Week.
The uniqueness of the Moscow Fashion Week lies in its focus on developing a new fashion industry — it is here that young designers from all over Russia have the opportunity to find new clients, outline new cooperation paths, establish a starting point for entering the international market, and receive support from major publications both in Russia and abroad.