Bryansk entrepreneurs will have the opportunity to showcase and sell their products on a dedicated display.

Domestic manufacturers are increasingly selling their products online and receiving special support. For instance, Ozon features dedicated showcases for local brands as part of the "Made in Russia" initiative.

In these special sections, products from manufacturers across various regions are displayed. The first local marketplaces were launched in 2022, and since then, tabs such as "Made in Moscow," "Made in Ivanovo Region," "Made in Tula," "Made in Vologda Region," "Made in Yugra," "Made in Novosibirsk Region," "Made in Lipetsk Region," and many others (a total of 27 showcases) have been created. In 2025, a new showcase was added – "Made in Bryansk Region."

Now, entrepreneurs and producers from this region can list their products for free in a special section and gain additional tools to promote them to the millions of users on the marketplace.

The section was opened with the support of the Bryansk Region Government and the regional center "My Business." Currently, there are already 3,500 products available here – including clothing, pet supplies, furniture, sports and leisure goods, garden products, food, and much more.

The Head of the Department of Economic Development of Bryansk Region, Mikhail Erokhin noted: "Bryansk Region is strong with its entrepreneurial manufacturers and their unyielding energy. However, they also need support in simplifying the search for new customers. To ensure this does not become a stumbling block, they can utilize the regional showcase on Ozon, which gives Bryansk manufacturers another opportunity to promote their products and brands, reducing miles of travel and hours of marketing work to just a few clicks on a computer."

"In 2025, we will continue to support Russian entrepreneurs and develop our regional showcases. They have already proven to be an effective tool for additional promotion, and we are pleased that more regions are joining our project," said Ozon's Head of Government Relations, Alexander Vasiliev.

The Head of the Consumer Market Department of Bryansk Region, Vladimir Pchelenok added: "Everything that is produced and processed in our region is already well-represented across various retail formats. Listing local products on marketplaces will help entrepreneurs and manufacturers showcase their goods on platforms that consumers are already familiar with and demand. Initiatives aimed at promoting and increasing the visibility of local producers' products are always supported by the region and contribute to ensuring a guaranteed and stable supply of safe and quality goods to the population of the region."