The city of Astana, under the tourist brand Visit Astana, has officially become a member of the World Tourism Alliance (WTA), as reported by Kazpravda.kz citing the press service of the city administration.
Astana's entry into the international organization took place during the Annual WTA Meeting at the international tourism forum WTA • Xianghu Dialogue 2024, which is being held from October 29 to November 1 in Sanya, Hainan Province, China.
By joining the WTA, Astana enhances international cooperation in tourism and opens new opportunities for promoting the tourist potential of Kazakhstan's capital on a global scale. In 2024, 22 new organizations joined WTA.
As a new member of the World Tourism Alliance, Astana is unlocking new opportunities for the development of international tourism and attracting foreign guests, thereby increasing Kazakhstan's appeal on the global tourism stage.
The forum "Xianghu Dialogue 2024" will continue until November 1, during which leading representatives from the tourism sector and international organizations from 45 countries will discuss current economic trends and new directions in tourism. This year, the forum is themed "Geared Up for a New Venture – The Future is Now," encouraging participants to discuss the current state and prospects of the tourism development industry.
Key topics include: sustainable tourism development, strengthening international cooperation, expanding tourism interactions between countries, and the role of innovation and "green" technologies in the travel industry.
The World Tourism Alliance is an international organization established in China that unites national and regional tourism associations, tourism companies, destinations, research institutes, media, and other public and private stakeholders in tourism.
As of today, the WTA has 242 members from 44 countries worldwide, including more than 45 industry associations, 80 major tourism companies, and 14 educational institutions. Among WTA members are well-known organizations such as CNN International, Qatar Tourism, Los Angeles Tourism & Convention Board, Japan Airlines, United Airlines, Hyatt Hotels, Aeroflot, Airbnb, and many others.
