In its statement, the Canadian Competition Bureau claims that Google unlawfully integrated its advertising tools to maintain a monopoly in the market and manipulated advertising auctions to its advantage.
“The Bureau stated that it has submitted a request to the Competition Tribunal, an independent judicial body, for three punitive measures. First, Google must sell two of its advertising tools — the DFP publisher server and the AdX advertising platform. Second, the company must pay a fine amounting to three times the profit gained from the violations or 3% of its global revenue if the exact amount cannot be determined. Third, Google is required to cease its antitrust practices,” explains the source.
This lawsuit was filed a week after the U.S. Department of Justice proposed significant changes for Google, including the mandatory sale of its web browser, accusing the company of illegally monopolizing search engines. Alphabet, Google's parent company, is valued at approximately $2 trillion and remains one of the most valuable companies in the world.
In response to the allegations in Canada, Google’s Vice President of Global Advertising Dan Taylor stated that the Canadian antitrust authority's claim overlooks the existing “intense competition,” asserting that advertisers have a wide array of choices in the market, and the company will defend itself in court.